By Viren Modi - September 24, 2018
The Anatomy of a Perfect App Push Notification (APN)
With the shrinking attention span of customers and ever-increasing amount of content that is being pushed to them, as a marketer, you have to be extremely alert all the while to ensure you aren't forgotten and you aren't too intrusive! Sounds like walking a tightrope? Well, it isn't, trust us! ...