The Evolution of Marketing Automation in India

Written by Forum Sheth on June 08, 2017

India’s first B2C Marketing Automation Report 2017 has been released. The report is produced by Research NXT in association with Netcore.

To throw light on the Marketing Automation Solutions (MAS) space, Santosh Abraham, Lead Analyst at Research NXT got into a conversation with our CEO, Kalpit Jain.

In the podcast, Kalpit shares how his normal days at work pan out throughout the week and delves into how marketing automation has evolved over the years in India. He explains how Netcore has played a part in it. Kalpit further shares how we manage rapid technology changes happening across the MarTech industry and reveals the scope and opportunity of Marketing Automation in Asian countries and how we are planning to capitalise it. He also speaks about how Netcore as a MAS provider, aims to help marketers get a better Conversion Rate Optimization by enabling brands to deliver most personalised 1:1 customer experiences.


The original blog was published on

Forum Sheth

Forum is a Content Writer at Netcore. She traverses her writing journey with a sole motto "Learn to Write, Write to Learn".

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