How can the Securities Industry benefit from Browser Push Notifications?
Browser Push Notification (BPN) is one channel that is ruling the roost when it comes to engaging existing customers and prospects, when they are not onsite. Even in generating leads, and engaging the anonymous visitors, nothing beats Browser Push Notifications.
Browser Push Notifications has proved to increase conversions by 15% and achieve conversion rates as higher as 30 times more than other channels.
Let us look at some instances where Browser Push Notifications can be effectively used in the securities industry.
1. Welcome Browser Push Notifications
When the user subscribes to your notifications, on a browser, it is a good practice to thank the user and welcome him via a Browser Push Notifications.
Landing Page: As this a welcome series, the user can be taken to the homepage of the website.
2. Content Marketing
When you want to provide your customers the news on their fingertips, Browser Push Notifications is a great option.
This is a good way to provide informative content and increase customer engagement.
Landing Page: On clicking the Browser Push Notifications, the user is directed to top company’s stock analysis page
Related blog: Smart conversations are changing the face of marketing.
3. Brand Awareness
You would want the customer to know the variety of your offerings. This makes the customer aware of your brand more, and gets you a position in his consideration set when he thinks of going for a new product/service.
Landing Page: The user is taken to the page where he can start trading in options. You may also auto fill his login credentials on this page
It could be a newly launched service, or a discount brokerage which you are offering this month to your customers. Display this in your Browser Push Notifications.
Landing Page: When user clicks on the Browser Push Notifications, direct him to the sign up page for zero brokerage DEMAT account, after which he can start trading in stocks.
Related Case Study: SBI MF improved online sales by 54% using cross-channel marketing automation.
5. Drop outs
Consider a customer who was exploring SIP for mutual funds. He was on the calculator page for SIP, after which he dropped off and did not invest in MF. We can specifically target such drop outs with a Browser Push Notifications.
Landing page: Direct the user to the same page from where he dropped off last time.
Reiterating the advantages of Browser Push Notifications, which are plenty:
- Zero spend marketing channel
- Engage with users while not on site
- Target audience on multiple devices- mobile, desktop, tab website users
- No personal details like email ID/phone no. needed
- Send personalized messages as per web activity and history
- Send to anonymous visitors too
So, go in for Browser Push Notifications for your website, and see a positive uplift in leads, sales and customer retention.
Isha is a Digital Marketing Consultant at Netcore, who loves strategising and helping the client to get the best results.
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