Netcore launches Smartech, India's first cross-channel marketing automation platform

Digital marketing solutions provider Netcore has launched Smartech, a cloud-based marketing technology platform. With the launch of Smartech, Netcore aims to help modern marketers streamline digital communication, increase engagement, automate cross-channel workflows, deliver data-driven personalization and improve operational efficiency.

Commenting on the launch, Rajesh Jain, Founder and Managing Director, Netcore, said, Smartech is yet another example of industry-leading innovation that Netcore has been known for. As technology transforms marketing, Smartech is exactly the platform marketers need to take away the drudgery of campaigns and enable a deeper personalized connect with customers

With increasing proliferation of digital devices, customers today are facing communication overload. It is becoming increasingly challenging for marketers to reach their existing or prospective customers with relevant messaging. Netcore's Smartech helps an enterprise target the right customer with the right message at the right time through the right channel said Kalpit Jain, COO, Netcore.

Through the launch of Smartech, marketers can streamline lead generation, enable lead nurturing and scoring, develop customer retention programs, measure marketing effectiveness through analytics and optimize ROI. Additionally, Smartech enables automated workflows to be designed on the basis of a customer's behavior like checking email, clicks, missed calls, SMS response, customer attributes and demographics.

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