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    By Vijay Mandeep - January 22, 2019

    Predictive App Marketing: The Next-Gen Mobile Marketing Technology for CMOs

    If you’re a mobile marketer, then you must have heard about ‘predictive analytics’ and ‘predictive marketing’. And, if data is the lifeblood of your marketing strategies, then you have definitely used machine learning algorithms and artificial intelligence to build smarter marketing campaigns.

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    Key Mobile App Metrics

    Key Mobile App Metrics: A Handbook for Mobile Marketing Ninjas

    Measure, track, and gauge key mobile app metrics at different app user lifecycle stages.
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