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    By Vijay Mandeep - March 12, 2019

    How Can Hyper-Personalised Marketing Deliver Better Customer Experiences at Scale?

    Decades ago, local grocery store owners had to remember the names of their regular customers, the preferences and life styles of their most loyal customers, leveraging all that information to provide a more welcoming and memorable service.

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    Key Mobile App Metrics

    Key Mobile App Metrics: A Handbook for Mobile Marketing Ninjas

    Measure, track, and gauge key mobile app metrics at different app user lifecycle stages.
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