What are Browser Push Notifications and why you should use them NOW!

Written by Pawan Pandurangi on March 31, 2017

Did you know that up to 98% of your website visitors are anonymous? What that means is that you have no way to reach them! So what’s a smart marketer to do? Keep reading to find out.

Consider this situation: You have set up your online store and things are going pretty smoothly. Except most of your visitors exit from your website without making any purchases. They don’t respond to your emails, offers, or even special discounts! Sound frustrating? Don’t pull your hair out just yet!
Offers, Discounts & Contest
Here’s where you need to pause and consider: Is there a better way of doing this?

Did you know that you can reach your users even after they exit from your website without sending annoying emails?

Enter Browser Push Notifications. Browser push notifications allow you to establish a connection with your user’s browser, so you can send and schedule messages to them, whenever they are online. You can tell them about interesting articles, exciting offers or something you think they will find engaging.

You can segment and classify your audience to ensure that you only send them relevant messages, thereby improving your chances of capturing their attention. To top it all, you can schedule your notifications to get the timing just right!
Browser Push Notifications Scheduling

And boost your click rates by up to 200%!

Browser Push Notifications work across all major browsers and on all devices. All you have to do is place the Java script code on your web page, sit back and let the technology do the rest.

How do Browser Push Notifications work?

Browser Push Notifications help you reach out to your users, when they drop off your sales funnel, and grow your sales. This is how they work in brief:

When a visitor visits your site, they are given the option to “opt-in” to Browser Push notifications from you.

If the user opts in, then the next time they visit a product page, but drop off for some reason, the marketer can ensure the user gets a personalized notification 30 minutes later (or any time period defined by the marketer). The notification will feature the same product they had shown interest in earlier.

Now what if the user hasn’t clicked on the notification either, or simply closes it without performing any action? A few days later, you can ensure the user gets another personalized notification showcasing best-selling products from the same category they had originally shown interest in.

These notifications are delivered to the ‘top right’ corner for Macs. rowser Push Notifications on MACBrowser Push Notifications on Mac 2

And at the bottom right for ‘windows’.

When these notifications are clicked, they take the clicker back to the landing page as set by the sender.

Let’s say you want to get in touch with your mobile users but don’t have a mobile app. Fret not. Browser push notifications work just as efficiently on mobile browsers, allowing marketers to go mobile even in the absence of an application.

The experience is incredibly similar to opting in to receive notifications for a desktop browser.

Browser Push Notifications mobile

With the internet’s reach and the continuity of experience, Browser Push Notifications have never been as powerful a tool as they are right now.

Why use Browser Notifications?
Marketers can build better engagement on the web using Browser Push notifications in a cost-effective way. They help with the following:

  1. Re-engage lapsed users
    This enables marketers to reach out to users who had transacted on the brand website earlier but never returned. This feature helps improve repeated visits.
  2. Cart abandonment alert 
    These alerts involve tailor-made targeting by shortening the recommendation journey through recommendations based on items abandoned in the cart.
  3. Time-sensitive discounts 
    Certain offers are time bound. It would be remiss to miss out on audience attention in a situation wherein they aren’t on your website and lose out on potential sales.
  4. Price drop alert 
    You can instantaneously notify your users about a drop in product prices. These alerts can go to users who have either purchased those products, shown inclination by purchasing them in the past or abandoned their cart.
  • New user acquisition 
    You can prompt the first sale by designing offers around a user’s first purchase especially for popular products.
  • Re-stock alert
    Send notifications to users regarding re-availability of stock they had once shown interest in.
  • Personalization 
    GO ahead and pamper your audience with meaningful offers through personalized recommendations.
  • Higher opt-ins in comparison to email
    This point should come as no surprise, as opting in and opting out of BPN is much simpler compared to email where users are required to enter details of their email ID or other contact details.
  • Access to users who are not on your website
    Most businesses have time-bound offer promotions that are easily missed out by their target audience, considering they might not be on their website perpetually. To avoid missing out on their attention towards the offer and lose out on a potential sale, browser push notifications are the perfect solution. The user does not have to be on their website, to receive these notifications.

    In summary, browser push notifications are a robust and powerful tool that can boost sales and user re-engagement by empowering marketers to touch base with inactive users through personalized pokers/notifications. So get in touch with a marketing technology expert today!


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